The FRESH WATER LIFE brand represents a passion to preserve and protect Lake Michigan and its shoreline

Lake Michigan never stops giving. Its fresh water and coastline is an outlet and inspiration for all that see it. Those who live the FRESH WATER LIFE don't just live and play on Lake Michigan. Lake Michigan lives in us. We live the FRESH WATER LIFE and we hope to discover it is in you, too.

Our Mission

Chicago North Shore Lake Michigan.  Northwestern University Lakefill.

PROTECT LAKE MICHIGAN

JOIN A BEACH CLEANUP

REPRESENT YOUR LOVE FOR LAKE MICHIGAN

SHOP NOW
Lake Michigan clothing unisex

FRESH

WATER

LIFE