The FRESH WATER LIFE brand represents a passion to preserve and protect Lake Michigan and its shoreline
Lake Michigan never stops giving. Its fresh water and coastline is an outlet and inspiration for all that see it. Those who live the FRESH WATER LIFE don't just live and play on Lake Michigan. Lake Michigan lives in us. We live the FRESH WATER LIFE and we hope to discover it is in you, too.
Our Mission
PROTECT LAKE MICHIGAN
FRESH WATER LIFE is determined to protect the natural wonder of Lake Michigan through activities, events, and clean-ups that give as much as we get from this amazing body of water. For 2021, our goal is to remove 20,000 pieces of trash. Together, we can protect our environment for generations to come.
REPRESENT YOUR LOVE FOR LAKE MICHIGAN
Express your love for Lake Michigan and your commitment to protecting it. When you wear FRESH WATER LIFE apparel you demonstrate you are part of a community that believes in:
- Preserving the natural, breathtaking resources of Lake Michigan
- High quality gear that is as eco-conscious as you are
- Looking good while doing good
